The history of Interflora
A brilliant idea born in Berlin ..... The year is 1907, and the Berlin florist Max Hübner creates the concept of "Say it with flowers", thus laying the foundation for today's Interflora.
Max Hübner began to establish private agreements with other florists in Berlin in order to receive orders in his shop in the city centre and have them delivered via a colleague in the vicinity of the delivery destination. The concept was simple, but Max Hübner could see the possibilities. Within a few years, and after an enormous amount of hard work, he created a network of florists throughout Germany, and Max Hübner continued to make contacts all over the world.
The idea comes to Denmark
In 1919, while travelling in Germany, the enterprising florist Carl Jorgensen from Vesterbrogade in Copenhagen, strikes up an acquaintance with flower distributors across the German cities. Carl Jorgensen immediately sees the possibility of a similar system in the Danish floral industry.
1925 the network had become so extensive that Carl Jorgensen met with a number of florists in Odense, which led to the formation of the association "Express Fower Delivery" (EB). Carl Jorgensen was naturally appointed Chairman of the association for the first year of its existence. In terms of organisation the association was under the umbrella of the Danish Association of Florists, which was responsible for the major breakthrough as a professional, national organisation for Danish florists.
The world organisation INTERFLORA founded in Copenhagen
After the Second World War, international cooperation for the distribution of flowers across national borders resumed and. at a world congress in Copenhagen in July 1946, INTERFLORA is founded.